Brand guidelines
Many small amounts, one shared fund.
The Rupee Fund helps people in India give a small amount each month to the free and open-source software they use. This page shows how the brand looks and sounds, and gives you the files.
The name
One name, written three ways. Each way has one place.
- In textThe Rupee FundIn sentences, titles and alt text. Always with “The”.
- In the logoOnly as the logo artwork. Do not type the logo as text.
- In code
RupeeFundFor code, repositories and handles, for example github.com/RupeeFund.
The logo
A green block holds the rupee sign. The word “fund” follows it. The three parts always stay together, in these colours and in this order.
- 1 Block
- 2 Rupee sign
- 3 Wordmark
Minimum size. Show the logo at 24 px high or larger. When the space is smaller, use the icon.
Do not change the logo
Do not stretch or squash it.
Do not change its colours.
Do not rotate it.
Do not add shadows or effects.
Do not put it on green.
The icon
The icon is the rupee sign on a green square. Use it where the full logo does not fit: app icons, avatars and browser tabs.
mark.svg, for 48 px and largermark-small.svg, for 16 to 32 px. The bars sit on whole pixels, so the icon stays sharp.
The Rupee Fund
Colour
Green and ink carry the brand. Paper and white give it room. The same values are in tokens/tokens.json.
- #08b74fBrand green
brandThe logo block. Use it for large shapes, never for text on white. - #057a33Deep green
brand-fgLinks and short text in green. - #044f20Forest
brand-900Green text on light green. - #8eddb0Mint
brand-200Accents and highlights. - #e7f8eeMist
brand-50Light green backgrounds.
- #141414Ink
inkText, and the ₹ and the wordmark in the logo. - #4a4a4aGraphite
ink-2Secondary text. - #595959Slate
ink-3Captions and small print. - #f0f0f0Paper
paperThe page background. - #fafafaCard
cardCards on paper. - #ffffffWhite
whiteSurfaces, and the wordmark on dark backgrounds.
Colour pairs that pass
Text needs a contrast of 4.5:1 or more. Shapes and icons need 3:1 or more (WCAG 2.2). Brand green on white is 2.66:1, so do not use it for text or controls. The logo is an exception.
- Aaink on white18.42:1
- Aaink on paper16.17:1
- Aaink on card17.65:1
- Aaink-2 on white8.86:1
- Aaink-2 on paper7.78:1
- Aaink-3 on white7.00:1
- Aaink-3 on paper6.15:1
- Aabrand-fg on white5.47:1
- Aabrand-fg on paper4.80:1
- Aabrand-fg on brand-504.97:1
- Aabrand-900 on brand-508.89:1
- Aawhite on brand-fg5.47:1
- Aawhite on ink18.42:1
- ₹ink on brand6.93:1
- ₹brand on ink6.93:1
Type
The brand uses Inter, by Rasmus Andersson, under the SIL Open Font License. Get it from rsms.me/inter.
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ₹ & ?!
- Headings
- Give a little, every month.
- Inter SemiBold (600). Letter spacing −0.033 em.
- Text
- Your contribution goes to the projects that the community nominates and votes for.
- Inter Regular (400). Line height 1.6.
- Logo
- Inter SemiBold (600), letter spacing −0.033 em, drawn as outlines. Do not set the logo in live text.
Voice
People give, nominate, vote and decide where the money goes. Write so that each person can take part.
- 01
Trustworthy
Say what happens to the money. Give numbers and dates. Do not promise more.
- 02
Communal
Write “we” and “you”. The fund belongs to the people who give to it.
- 03
Plain
Use short words and short sentences. Explain a technical term once.
- 04
Indian
Use rupees, Indian places and Indian projects. Do not copy a foreign tone.
- 05
Open
Show how decisions are made. Link to the source.
- 06
Participatory
Ask people to give, to nominate and to vote. Tell them what changed.
Downloads
Use the files as they are. Credit the logo as “© 2026 FOSS United Community, CC BY-ND 4.0”.
Icon
Website
